Tuesday, January 9, 2024


In 2000, psychologists Sheena Iyengar and Mark Lepper published a groundbreaking study on the 'paradox of choice.' They presented one group of supermarket shoppers with an assortment of twenty-four gourmet jams, while another group was shown only six. Interestingly, the larger assortment attracted more visitors, but shoppers were only 1/10th as likely to make a purchase compared to those presented with fewer options. This counterintuitive phenomenon, known as the 'paradox of choice,' demonstrates that excessive choice not only leads to decision paralysis but also reduced satisfaction for those who do choose.

Google search, for instances, can contribute to the paradox of choice by presenting users with countless results, including web pages, articles, videos, and more. This overwhelming number of options can lead to decision fatigue and FOMO (fear of missing out), prompting users to spend excessive time exploring multiple sources and ultimately feeling dissatisfied with their final selection.

What led to the extraordinary rate of ChatGPT adoption among people? Of course, it's a technological marvel. But somewhere I feel the factor that it helps users overcome the paradox of choice also played a part. By providing relevant and focused responses, ChatGPT avoids inundating users with an excessive number of options. It narrows down choices, delivers clear answers to specific questions, and offers tailored advice or recommendations based on the user's input.

ChatGPT's end-to-end usage experience is quite effortless than sifting through myriad of search results, making it an attractive alternative for users seeking quick, accurate, and relevant information.

What do you think?

The remarkable adoption of ChatGPT (and evolution of Generative AI) has sparked curiosity about its potential to replace search engines and concerns over its impact on the jobs of artists, programmers, consultants, and journalists. Amidst this whirlwind of excitement, apprehension, and uncertainty, Jaspreet Bindra has distilled Five Core Principles of Generative AI (article link in comments, summary sketchnote below) to help you navigate and comprehend this transformative technology.

LinkedIn Post: https://www.linkedin.com/posts/anujmagazine_one-non-obvious-reason-why-chatgpt-is-so-activity-7045754758594252800-AaSt/?utm_source=share&utm_medium=member_desktop

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