Sunday, March 28, 2021


In the year 1973, Zev Siegel, Jerry Baldwin and Gordon Bowker decided to get into the coffee business. They opened their first shop known as Starbucks- a coffee bean shop. For the first decade, they opened in more locations and then hired a gentleman named Howard Schultz to lead marketing and sales. He goes to Milan, and in a conference ,he comes across an espresso bar where people are drinking espressos, cafĂ© lattes. He spends some time in that environment, and had an epiphany that Starbucks got it all wrong–it’s not about the beans themselves, it’s about this experience of drinking coffee.

Many of the world’s greatest breakthroughs are down to serendipity — finding success unexpectedly. And how do you increase your odds of reaching this serendipitous zone often ?

David Perell ( reasons that Creatives have two ways of working: Beer mode and Coffee mode.

Beer mode is a state of unfocused play where you discover new ideas.
In contrast, Coffee mode is a state of focus where you work towards a specific outcome.

In Beer mode, you find inspiration. And in Coffee mode, you harvest that inspiration.

Does this resonate with you ? Or you extract your best being more in one of the modes ?

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