Sunday, March 28, 2021


Bill Gates once said " I have been struck by how important measurement is to improving the human condition. You can achieve incredible progress if you set a clear goal and find a measure that will drive progress toward that goal...This may seem basic, but it is amazing how often it is not done and how hard it is to get right." (

His assertion came about learning from the evolution of steam engines. Harnessing steam power required many innovations and among the most important were a new way to measure the energy output of engines and a micrometer.

As William Rosen writes- 'Without feedback from precise measurement, invention is “doomed to be rare and erratic.” With it, invention becomes “commonplace.”

The moot point is that mastering the art and science of precise measurement is paramount in achieving the desired progress.

So what measures matter the most in product life cycle.
I quite loved the way Shreyas Doshi put together a response to this. Read summary below (+ the #sketchnote) and more in his tweet

Product metrics categories:
1. Health metrics
2. Usage metrics
3. Adoption metrics
4. Satisfaction metrics
5. Ecosystem metrics
6. Outcome metrics

What other product metrics you track and learn from?

Sketchnote Summary:

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